Heller Ford in Escondido specializes in building custom trucks for its customers. Whether lowered of lifted, from mild to wild, they can provide several benefits not available to the person who has their own truck lifted by an independent shop. Sales Manager and custom truck expert Rick Card explained: "When we sell a brand new customized Ford truck, we offer two major advantages to our customers. First, the price of the lift kit, plus custom wheels and tires can be included in their finance package. It can be tough parting with $5000 to customize your vehicle, so financing that amount, especially at today's low interest rates, makes a lot of sense. Second, we cover the components of the lift kits at Heller just like the rest of the vehicle, for 3 years or 36,000 miles. Most aftermarket shops only cover their parts for one year. But if you purchase your custom vehicle from us, you can bring it to Heller for the next three years without worries."

Heller Ford is a partner with 4-Wheel Parts Warehouse. In fact, 4-Wheel Parts builds more vehicles for Heller Ford than anybody else in all of San Diego County.

"We like 4-Wheel Parts", explained Mr. Card, "because they pay attention to the little details that make all the difference in a custom truck. Everything from billet or chrome door handles for the new 2005 F-150 to the custom dual shock towers they install."

Heller Ford usually has seven or eight custom-built F-150's and F-250's in stock for immediate delivery. Customers are also able to spec out a truck to meet their personal needs and have it built just for them. "The process takes two or three days, but the customer gets a personalized vehicle that they are very proud of", explained Rick. "You can't believe how good some of these trucks look. Without a big change in your payments, you can create an amazing vehicle."

Heller Ford is located in the Escondido Auto Park, where the 78 and 15 freeways meet. They are a family-owned business that has been serving North San Diego since 1941. Drop in and let Rick Card show you some of his custom trucks!